The business challenge
For a technical construction brand, a purchase or project enquiry rarely happens the first time someone sees an ad. Contractors, architects, installers and homeowners need repeated exposure to product knowledge, credible technical content and visible proof before they are ready to start a conversation.
Konstruktori needed to strengthen that foundation: a larger, more relevant social audience that could be educated today and re-engaged when it is time to promote a project, service or consultation.
The growth phase
Innovatix focused the first paid-social phase on audience building through Facebook Page Likes campaigns, construction-focused creative and ongoing optimisation.
Verified social growth
| Channel | Starting audience | Audience on 4 August | Net growth |
|---|---|---|---|
| 10,617 followers | 10,904 followers | +287 (+2.70%) | |
| 1,057 followers | 1,103 followers | +46 (+4.35%) |
Instagram also recorded +35 follows in the exact last 30 completed days (5 Julyâ3 August). The live Facebook fanbase campaign independently generated 90 Page Likes at â¬0.58 per result, reaching 17,779 people over its latest 30-day reporting window.
Why this growth matters
More trusted reach. Konstruktori can distribute technical content, product education and project proof to a larger owned community â not rely only on cold reach for every campaign.
A warmer audience. People who have followed, engaged with or repeatedly seen Konstruktori content form a stronger re-engagement pool for future project-focused campaigns than a completely cold audience.
A base for enquiries. When a construction project, waterproofing solution or technical consultation is promoted next, the campaign begins with more recognition and social proof. The objective shifts from building attention to converting informed attention into a conversation.
The next growth lever
The next phase is a project-enquiry campaign built around real application proof: before-and-after project visuals, a specific technical problem, and a clear CTA to request consultation or an estimate. That is how the audience growth can be turned into measurable commercial demand.
Talk to Innovatix about building demand
Measurement note: total follower growth reflects Konstruktoriâs combined social presence during the stated period. The 90 Page Likes result is the directly verified paid-campaign outcome; no claim is made that every follower came from paid advertising.